![]() Over the years, Lucky has shared his adventures by launching special edition charms featuring magic gems, galactic-themed shapes and, of course, the beloved unicorn. Lucky's friendship with the dragon is just the latest of his epic adventures and the brand's innovations. The Lucky Charms Limited Edition Just Magical Marshmallows is a dream come true for marshmallow lovers. By tossing the charms in the lagoon, the cascading milk waterfall revealed the charms' colors and powers, and Lucky was saved by a friendly dragon who flew him out of the lagoon and into the magical sky. Legend has it that a magical milk lagoon appeared right as Lucky was trying to outwit and escape the pesky kids who are always hot on his heels. The new cereal comes with its own story about how Lucky came to befriend the dragon as well: "Lucky's Hidden Dragon charms gave him the power to reveal what is hidden. "Every year we unveil more of Lucky's amazing adventures, and we're excited to introduce his new charms as he continues to explore the Magical Forest and uncover new powers." $1.0 billion."Using our brand's first-ever marshmallow-revealing technology, we're bringing the magic associated with Lucky's charms to life," Mindy Murray, senior marketing communications manager at General Mills said in a statement. In addition, General Mills' share of non-consolidated joint venture net sales totaled U.S. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2020 net sales of U.S. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, BLUE and more. General Mills is a leading global food company whose purpose is to make food the world loves. To learn more about Just Magical Marshmallows, be sure to follow Lucky Charms on Facebook, Twitter, Instagram and Pinterest. 1): This dinner time spectacle will make you want to go straight to dessert 31): Need an afternoon break? Look towards the beach for a view sure to be as magical as the California sunset 31): Take a lunch time walk and keep your eyes on the Hollywood Hills ![]() Keep your eyes on the sky because you won’t want to miss the magical surprise Lucky Charms has for its fans! Here are a few fun clues: “To thank our fans for helping us restore this magic, we’re celebrating the launch of the Just Magical Marshmallows with a spectacle that embodies the magic of Lucky Charms.” “Lucky Charms is the only magical marshmallow cereal and I’m so excited to see that families across the country helped bring the magic back,” said Mindy Murray, senior brand experience manager for Lucky Charms. ![]() The Just Magical Marshmallows will become more widely available in September. pouch features all eight of your favorite charms and is currently available for a limited time, while supplies last, with a suggested retail price of $3.99. Lucky Charms Marshmallow-Only boxes have been offered through popular promotions in the past, but this is the first time Just Magical Marshmallows are available for purchase nationwide at select retailers. ![]() Little did they know, they’d create a sound so powerful it would unlock a magical force never seen before – Just Magical Marshmallows! Unicorns, Rainbows, and Tasty Red Balloons!” From coast to coast, families and superfans, including actress Tamera Mowry, came to the rescue, singing the melody and reviving the magic of the charms. 1… So, step outside or look out your window for a sign that’s sure to be magical!Įarlier this month, Lucky Charms’ famous marshmallow charms were mysteriously losing their magic, and the only hope in restoring them was to use the power of the special Lucky Charms song: “Hearts, Stars, and Horseshoes. To celebrate the launch, Lucky Charms is surprising fans with a spectacular in the sky, in Los Angeles on Aug. That’s right – for the first time ever, Lucky Charms fans can now enjoy a pouch of magically delicious Just Magical Marshmallows. MINNEAPOLIS-( BUSINESS WIRE)-The magic is back.
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